THE STORY OF SUMUUD
In a world trying to erase us, we wear our sumuud with pride. Our collections are more than fabric—they are visual resistance. Every thread is stitched with memory, return, and defiance. In what we wear, we carry our history, our dignity, and our unwavering demand for justice.
OUR MISSION
Sumuud brings Palestinian resistance culture to Western audiences through fashion, art, and storytelling—promoting resilience, justice, and solidarity. We encourage you to be visual with your support for liberation.
#WearTheResistance
WE'VE GOT SUMUUD.
OUR VISION
Sumuud envisions a free Palestine - where refugees return home, justice replaces dispossession, and resistance leads to liberation. Through culture, creativity, and community, we aim to keep the spirit of resistance alive and uncompromising.
